Supporting a Premiership Rugby club with marketing strategy, planning and internal processes.
Sale Sharks needed additional support across marketing during a busy period, with a focus on improving structure, planning and visibility across activity.
We worked across the existing team, including content, design, communications and CRM, to introduce clearer processes and improve how work is planned and delivered.
This included building workflows in Monday.com, improving coordination across teams and developing a clearer marketing direction ahead of the next season.
A more structured approach to marketing, with clearer planning, better internal visibility and a defined strategy to support upcoming campaigns and ticketing activity.
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